These strategies can help you boost B2B sales whether you’re a tiny firm with a track record of selling tangible goods or a hot new startup with a brilliant SaaS offering.
Define accurate B2B buyer personas, so you know who you’re selling to.
I was hoping you could think about your response carefully because this is important.
You may work in the software business and sell to millennials. Or small business owners in Northern California between the ages of 36 and 54 who need help with their taxes. Or Phoenix, Arizona, homeowners who want to invest in solar to lower their energy bills.
Once you know your target market, you may develop a B2B buyer’s persona, a made-up individual that reflects a genuine population.
Your B2B buyer’s personas should include information about your target customer’s age, gender, job title, the industry they work in, and the size of their business. It should also have information about the person’s personality, like their goals and what they face every day.
Consult your CRM program and contact customer care representatives to get this information. Look at your current customers, especially the ones who bring in a lot of money and don’t leave often. You can also research your ideal customers online to find out more about them.
Ensure Alignment Between Sales and Marketing
Good things happen when the sales and marketing teams work together. Good things. Marketo says a better fit between marketing and sales can bring in 209% more money.
In what ways can you get the two teams to work together? A simple solution would be adopted by every company. Putting in the work is the key to making it happen.
Align Goals:
Although in different approaches, the same goals should be shared by your marketing and sales teams. For instance, if increasing sales is the aim, marketing might concentrate on creating high-quality leads while sales can concentrate on closing them.
Share Data:
There should be open communication between the marketing and sales staff. Investing in a reputable CRM and maintaining it often is the simplest method to do this. So, employees in each department will always have the most up-to-date information about each prospect.
Communicate:
Lastly, ensure that marketing and sales staff talk to each other often. Are good leads coming from the content that marketing makes? Should sales change what they say to match what marketing is doing? Talk and learn.
Try different ways to get leads to fill your pipeline.
The goal of every sales team is to get more leads. You should think outside the box to make more money for your business. You don’t have to worry, I’ll get you taken care of:
Pay for SEO:
Search engine optimization, or SEO, is making changes to web pages, so they rank higher in search engines. Usually, it’s a form of marketing, but it doesn’t have to be. Try SEO to get better leads who are more likely to buy.
Use Chat on a Website:
Every day, prospects go to the website of your business. Install a chat app and talk to them while they’re using it. This will help build trust and allow you to get their email address and phone number so you can send them useful information, like a whitepaper, and make the selling process go much faster.
Go on Camera:
A video is a great tool for digital marketing. Why? Because buyers today like it. Video can be used in many different ways, which is great. You could hold live webinars or put content on YouTube. Or post short videos on TikTok with the cool kids.
Utilize social selling to cultivate leads and understand your audience
Social media have a lot of power. Don’t believe me? Try on this statistic: 78% of people are more likely to buy from a brand after a good social media experience.
You can’t ignore social selling between now and 2022. There’s a lot more to social media these days than taking selfies with a duck face.
Facebook, Instagram, Twitter, and LinkedIn enable you to establish your brand as an authority in its sector, publish good customer reviews, and engage your target audience in meaningful dialogues.
Most social networks also have ways to advertise, so you can reach your ideal customers easily and for a low cost by using this tool.
Solve Customer Problems, Not Features
“Pain points” are problems that your potential customers must constantly deal with. Once you know these, you can show how your solution solves their problems.
Keep in mind these four common B2B pain points:
Finances:
Your audience spends too much money on the solution they already have.
Productivity:
Your audience can’t do more with the tools they have now.
Processes:
Your audience is stuck using workflows and tools that are old and no longer useful.
Support:
Your target demographic does not feel supported by their current service provider.
Find out what kinds of problems your ideal customers have. Then you give them a solution that you hope will make them want to buy from you.
How do you find out what the pain points are? It’s easy: you find out who your audience is. Talk to them, ask your customer service team for advice, read reviews of competing products, and so on. You can also find these pain points by reading reviews of your competitors.
